• Posted by: Futureproofedshop
  • Date: Thu 08 Apr 2010



 

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DOELSTELLINGENECO STRATEGIENECO DESIGNBOEKEN


Objectives


Summary


Futureproofed Shop offers timeless and affordable design with an eco-twist.

"You want to decorate your home and office with design and you’re looking for sustainable solutions: stylish, but also durable and with respect for the environment. To this date you can’t find a supplier who can offer you a product range that ticks every box? Futureproofed Shop can!"

Futureproofed Shop is the online platform for affordable design, offering a product range carefully selected on quality and ecological impact:


In short, exceptional products that allow individuals and enterprises to live in an original, trendy and sustainable setting.


Futureproofed Shop guarantees:

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Challenge


Behind every product and related service, you can find an implied abundance of hidden and inefficiently used streams of energy and raw materials.

Can designers, manufacturers, retailers and consumers meet this abundance head-on by designing, producing, buying and selling even more goods?

We are convinced that this is possible, though only when the consumer is enabled to make his decision based on clear information on product development and sustainability.

At present time too many manufacturers are neglecting to provide consumers with this kind of vital information on products they are buying and using. In the absence of this information, consumers are forced to make their decision based on scarce information and personal intuition. Even worse, some companies mislead the consumer by adding vague and incoherent ecological merits to their products. This is called ‘green washing’.

As a result the consumer is left unaided in an dense forest of complex and often conflicting information on ecological varieties..

Futureproofed Shop has done its homework and has selected a product range manufactured ecologically and efficiently, with a minimum use of raw materials, and still maintaining attractiveness and quality. The methods and strategies used by Futureproofed Shop are described below.

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Methods


Devoted to the motives behind our hunt for products, we only analyse products of which the exterior (marketing and publicity) is in tone with the interior. They should also be true to the accord on quality and sustainability that concerns us all.

In addition, it is necessary to conduct a detailed investigation on the complete life cycle of the product and the recycling possibilities. We are fully equipped and have the knowledge to analyse a product on its ecological merits, fully based on leading methods, such as LCA, DFE, Ecolizer, LIDS and MET.

To this end, we have drawn up a specific questionnaire that is filled out in constant deliberation with both designers and manufacturers. The results of these inquiries are bundled and presented clearly in 8 Eco Strategies.

We are convinced that the objectivity of this analysis supports the consumer in buying and using ecological products and ultimately, change consumption behaviour significantly.

Our product range is of course not static. We will continuously consider to integrate new or improved products in our existing product range.

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Opportunity


At the heart of our marketing and advertising efforts is the respect for those who manufacture the product and the community they live in, for those who distribute it, transport it and eventually for those who consume it.

Futureproofed Shop has developed a forum for exceptional products in the segments office, home, kids, young budget and gifts, that enables individuals and enterprises to live in an original, stylish and sustainable manner.

You can make the difference! By choosing functional, aesthetic and durable products, you are helping to build the future.

“If we are to solve the problems that plague us, our thinking must evolve beyond the level we were using when we created the problems in the first place” (Alfred Einstein).

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